Event Calendar

Start Date: 2/12/2025 7:45 AM EST
End Date: 2/12/2025 10:00 AM EST

Venue Name: Westwood Country Club

Location:

Organization Name: HR Alliance DC

Contact:

Join us at the Westwood Country Club for our February Program!

Networking: 7:45 - 8:15 AM
Arrive early for an opportunity to meet new people!

Program Description:

Everything’s changed in the world of work. Headlines highlight employee satisfaction as low; unionization and employee work demands are on the rise. One day we’re trying to fill an empty pipeline with candidates, the next we’re managing our employer brand after a round of layoffs. The employment relationship has never been more complicated. It’s time for a new approach to how we look at employment. We can no longer sell jobs. We have to go beyond the value proposition to create a relationship with employees. If we want to make a real bottom-line and purposeful impact as talent leaders, we have to focus on the relationship employees have with work.

The Employer Brand Relationship (EBR) is the future of employer brand. This relationship, and how we brand and market it to candidates and employees will change the way you think about your job, your potential, and your own opportunity to make a difference when it comes to attraction, hiring, retention, and your organization’s ability to deliver on the brand promise. Join exaqueo (ex-ack-wee-o) leaders for a powerful introduction to EBR and why it’s essential to the candidate and employee experience.
 
Outcomes:
As a result of participation in this session, you will understand:

• Relevant labor and economic trends impacting employment
• Employment as a relationship and the key dimensions of the relationship
• How a strong employer brand and strategy can help you navigate the future

Speakers:

• Christine Temple, Chief Consulting Officer, exaqueo
• Lexi Gordon, Chief Operating Officer, exaqueo

Speaker Bios:

Christine Temple is the Chief Consulting Officer at exaqueo. In this role she oversees our client relationships, engagement, and delivery of our work around the world. Christine ensures our work exceeds client expectations and manages the performance of our team of consultants and strategists. Her leadership in this role comes from her human resources executive experience at brands including Volkswagen Group of America, Audi of America, and The Ritz-Carlton, as well as a decade of consulting and organizational effectiveness experience.

Lexi Gordon is the Chief Operating Officer at exaqueo, overseeing our consulting operations and company growth. This means leading our team through the "how" we get work done and grow. Her colleagues and clients appreciate her collaborative nature and consultative approach. Prior to exaqueo, Lexi worked in house doing employer brand and consumer marketing, at Marriott International and Rich Products Corporation, respectively; and held positions in various management consulting firms, including Deloitte, ICF International, and The Clearing.

Professional Development:
This program has been pre-approved for 1.5 HR (General) recertification credit hours toward aPHR®, aPHRi™, PHR®, PHRca®, SPHR®, GPHR®, PHRi™ and SPHRi™ recertification through HR Certification Institute® (HRCI®).



HR Alliance DC is recognized by SHRM to offer Professional Development Credits (PDCs) for SHRM-CP® or SHRM-SCP® recertification activities. This program is valid for 1.50 PDCs for the SHRM-CP® or SHRM-SCP®. For more information about certification or recertification, please visit shrmcertification.org.



Pricing for this Program:

• Members:
  • Individual and Organizational Members - Free; Guests - $50
  • Annual Sponsors - Free; Guests - $50
• Org. Member Substitutes - Free (promo code must be entered)
• Public (Non-Member)
  • HR Practitioners: $75
  • Service Providers/Vendors: $125